Coderoll is IT software house specialising in creating dedicated CMS. When we started to design this brand we wanted to achieve image of fresh startup with a delicate touch of geekiness. Our idea was to use strong colors, complimented with logo made of simple shapes that could be easily animated in various ways. When choosing name for this company, our inspiration was old fashioned photo roll, connected with idea “picture tells more than thousand words”. When programming you write words in specific order to realise your goals, and so it happens that you write lot of them, thousands, and each script works together and reinforce each other, just like a pictures in a photo roll help you remember your vacation, or your trip with a friends.